Media ecology essay
In todays culture, the development of the smartphone has played a big role in the improvement of mass communication. Media ecology, a theory coined in 1968 by Neil postman, aims to describe ways in which diverse media environments shape todays society and our everyday lives. Media environments are constantly changing as well as impacting audience behaviour which links to how to smartphone has made such a difference in the last decade and is influencing media. The development of the smartphone itself in 1992 revolutionised technology for future generations eventhough it wasn’t until 1997 when the first social media platform ‘six degrees’ was released which led to the release of the internet in 1999. However, only 4.1% of the western world were connected to it which can be contrasted to today where 85% of Americans are active online everyday. Due to technological advancements such as apps that are now available and the rise of social media atleast 92% of people own a smartphone giving th...