Mackenzie Craig A2 Media

  Olivia Wilson by Mackenzie Craig

Representation Research by Mackenzie Craig

Blog Links  Paola Lada Franulovic's Blog https://ladafranulovic.wordpress.com/ I liked the overall layout of her blog as navigating each section was simple and her years work was easy to follow thanks to her very clear labelling. However, some of her posted videos could no longer be watched and there were ads which were a little disrupting. However, in terms of the actual content I liked their choice of location which looked to be a skatepark with lots of graffiti which stood out because the colours contrasted nicely with the grey sky. It also looks to be a peaceful, isolated space to work they can use to their advantage. I like this setting a lot as it has a lot of potential for creativity for a variety of music video genres including narrative and performance http://stma2mediastudies.blogspot.com/p/example-blogs.html  - unfortunately this website was blocked so I was unable to view their content and coursework. Sulemank's Blog https://sulliemedia2.wordpress.com/ Unlike Paola...

Codes and conventions of a music video The general conventions: The Camera The style The editing techniques Both diegetic and no diegetic sound Mis en scene ([props, lighting, costumes, hair, makeup, ect) Stereotypes Technical techniques: The way the camera angles are used Different types of shot movements Diegetic vs non diegetic sound The pace and style of  editing The genre Symbolic Techniques: Facial expressions Gestures Poses Mis en scene Reasons for codes and conventions: So that the audience can become familiar with a particular genre creates a structure audiences can understand ensures the lyrics fit in with our expectations of the music The styles of music videos  Performance These type of music videos feature the artist or band doing a live performance of their song in a variety of settings either on their own or in front of a crowd, depending on their choice and style of music. It is known to be a simple and cost effective style for a music production while keeping ...

  Photograph In this music video, 'Photograph' by Ed Sheeran, it has been re created to create meaning through flashbacks showing the older man and his supposed lover spending time together while also liking past memories to the older mans present state. Through this falling-in-love montage it conveys to viewers a piece of this old mans past and how much this girl meant to him in is younger years.  A shot of the couple sitting by a pond on a bench and at the beach is later contrasted with the old man sitting by himself. This can make viewers empathize as the recognize the girl is no longer with him and he is now alone, Suggesting that his life no longer has meaning without love. This music video comes across as both nostalgic (shown through past memories) and Melancholic (shown by the old man going through life alone) This was overall a very creative way of customizing the music video for photograph as the single photo came alive into multiple clips of the young couple togethe...