Mackenzie Craig A2 Media

  Counter Wrap: Also known as the arc shot, orbits around the main subject in a pattern and is often used to centralize audiences focus. This would be a good shot for us to use as it will help us gain our viewers attention Ease into frame helps provide scene orientation which is good for us to use as a lot of our music video revolves around scenery symbolism and setting The GTA walk will help us center our subject and create an emotional connection with our audience by one again centering their main focus back to our main subject

 

  Creative Portfolio by Mackenzie Craig

Due to Frank ocean not having many digipacks himself, I've looked into similar artists which create music in the same style of Avant Pop MATHEW DEAR Design by Mackenzie Craig Mathew Dears' designs bring a very different style and fashion to many artists in todays pop culture. Rather than making a music video with him as the center of attention, he releases his songs accompanied by a visualizer which suggest he is very arty and takes an abstract approach to the world of music . 

Codes and conventions of a music video The general conventions: The Camera The style The editing techniques Both diegetic and no diegetic sound Mis en scene ([props, lighting, costumes, hair, makeup, ect) Stereotypes Technical techniques: The way the camera angles are used Different types of shot movements Diegetic vs non diegetic sound The pace and style of  editing The genre Symbolic Techniques: Facial expressions Gestures Poses Mis en scene Reasons for codes and conventions: So that the audience can become familiar with a particular genre creates a structure audiences can understand ensures the lyrics fit in with our expectations of the music The styles of music videos  Performance These type of music videos feature the artist or band doing a live performance of their song in a variety of settings either on their own or in front of a crowd, depending on their choice and style of music. It is known to be a simple and cost effective style for a music production while keeping ...