Minor task - Digipak Research
Creative Portfolio by Mackenzie Craig
Advanced portfolio - Final Edit
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CCR
Creative critical reflection: The song “Pink + White” by frank ocean is known by many to be a mixture of R&B and soul as it’s defined with a slower beat and unique use of sound. It was a very interesting song to work with as it had no previously existing music video, giving us freedom to to be creative and deliberate with our choice of representation. One of the main themes being portrayed is age and gender as they were both conventions we challenged. We portrayed age in an interesting yet significant way as we chose actors among our own age (16-17) to not only refer Frank ocean at a younger age as he reflects on his past but also to make it more appealing to our target audience between the ages of 16 - 30. Giving a visual representation the youth demographic, allowing us to make our music video more connected to Gen Z. Its also interesting to note that 42% of the Gen Z population have been clinically diagnosed with a mental health condition which altogether makes this s...
Major task: visual ideas
Some ideas for our Photo Mock Up: Since Frank oceans main genre is Alternative R&B, which is a popular pop genre used most frequently by industries in the 1990's and early 2000's, I figured that for our digital mock up we should think outside the box by collaborating a cartoon affect which adds to the overall mood portrayed in this genre. While also bringing through our theme of 'Pink and White'. Here's an example of a mock up I made as an Idea. The pastel colours represent the mellow mood of Frank Oceans music.
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