Treatment, Mood Board, Location and reccie

Our music video will be about a girl who fell apart with her friend/s and has changed as a person because of it. Our video will be about 3 minutes and we will be filming in the city, preferably close to Queenstreet. We have chosen this location as it gives a good variety and represents how our main character feels lost in a crowd of people. We will also be filming in a park in the city, which can contrast with the bustling streets as it conveys a more peaceful atmosphere and serenity

which adds some good symbolism.

Our Music video will incorporate three main threads as well as being a mixed genre (Narrative and performance) which gives our target audience different directions to focus on. We are also going to try keep our shots and transitions smooth so that it goes along nicely with the rhythm of our song, However will keep all our sound Non diegetic. And we hope to change the colour of the object in the frame to grasp our audiences attention and link it back to the overall theme of 'Pink + White' which comes through.

Examples of changing objects colour in the frame:

By changing the colour to certain objects in the frame it can help emphasize the mood visually and will help it look unique and capture the eyes of our audience. It also links to the song as it conveys the 'Pink + White' colour symbolism.

Mood and Tone

The overall mood of our music video will be mainly sad and melancholic as it is going to link with the lyrics which talk about losing someone important to them, so in this case a close friend. However this is also contrasted with the flashbacks of friends together which can bring some nostalgia for The main character as she remembers their times together.

These are some inspirational sunset shots:

Camera shots, Angles and lighting:

We will use a VWS to establish the park setting and help it contrast with the claustrophobic setting of the city as its open, quiet and calming. We will then cut to a wide shot which allows the characters (subject) to be shown more clearly in the frame which will show our audience they are good friends through their interactions and body language. Unlike the peaceful, serene park, we are going to present the city as both claustrophobic and stuffy for our main character as it symbolizes being alone, even though the city is the opposite atmosphere as the park she is without her friends making it hard to cope in the pressured, city environment. Also shows she feels lost without them. We will use tracking shots to follow our main character through the streets of Auckland while also conveying the bustling atmosphere of city life and how it contrasts with the main characters past with their friend and we hope to capture the sunset through an establishing shot. We will also be using natural lighting as we will be filming during the day in open spaces. For the graffiti art thread we will be using a lot of close ups so that the final piece isn't revealed until the end which will keep our audience hooked throughout.

Themes and Motifs:

The theme of 'Pink+White' is about someone they used to know and all they learnt from them. However, we will be bringing in symbolism through The black bag our main character will carry as it symbolizes how she is still holding onto past memories and is living life day by day (going through the motions rather than taking in new experiences). It can also represent extra baggage she is clinging to as well as a burden she isn't aware of

The iconography of black, has connotations of darkness, depression, mourning and sadness. All of which will be brought through in our shots.

The Narrative

The narrative for our 'Pink + White' music video is a contrasting story about our main character (

cast as Mikaela) as she remembers her old self with her past friends and nostalgic memories. It is contrasted with an isolated, peaceful park and a busy, claustrophobic city. While this is the main storyline, we will also have someone spray paining a canvas which adds an extra thread.

Sound and Music

We will only be using non diegetic sound as a layer over our visual shots. This s to keep our audience focused on the narrative and focused on the meaning behind the lyrics.

The lyrics:

Credits and Logos

Our ending credits will be made up of Mikaela as our main character, Deborah and I as her friends, and someone to be our graffiti artist, as well as our various roles played while shooting and any extras we may decide to pull in last minute.

Editing

We will be using continuity editing so that our narrative is able to make sense. However we will also be using certain special affects such as colouring objects in the frame for symbolism purposes and we are considering using a distorting mirror affect.

Location

Because we are filming in the city and also in a park to contrast both atmospheres, we need both our locations to be easy to access and near by to keep our filming process as simple as possible. The big green area I've outlined in Purple above is Myers park which is conveniently close to Upper Queenstreet. However, a disadvantage with our chosen filming locations is the risk of it raining as we would have to cancel.

What Myers Park looks like:

There are also a few benches (as you can see are also outlined in purple above) would be perfect for the look we want in terms of our park shots as there is a lot of space to work with and its isolated. There are also nearby bathrooms we can change into different costumes if we need which makes it a very ideal spot for us to use. However, once again we are reliant on good weather conditions. However what's good about filming in these public places is that we don't need permission to use these particular areas.

Codes and conventions

One code and convention we will be using is sound parallel, which is when the music matches the mood and tone of the video. An example of this is because the song 'Pink+White' is reasonably slow, we will make sure our shots align nicely with that pace. One way we can portray this idea strongly is through our establishing shots of the sunset, giving a mellow feel.