Mackenzie Craig A2 Media

Just as Frank Ocean has previously incorporated a split screen effect I have also decided to add this method to our music video of 'Pink + White'. So below are a couple of music videos where a split screen affect has been used. Pentatonix - 'Daft Punk' Pentatonix are an American Capella group from Texas who in often create music videos along with a split screen affect which allows all the singers to be portrayed in a certain way while also demonstrating their individual talent and what they each bring to the band. The interesting thing about how they do this is that throughout the entirety of this music video (Daft Punk) not one of the artists break their eye contact with the audience. Eye contact is a deep connection which suggests they are trying to maintain their viewers attention. The fact that each of them have an added effect to their appearance (eg the girl stands out with blue hair and makeup) could also suggest that they are trying to appear different while als...

  Luckily, It should be mostly sunny with a few clouds meaning we are all good to go ahead with filming. 

Due to Frank ocean not having many digipacks himself, I've looked into similar artists which create music in the same style of Avant Pop MATHEW DEAR Design by Mackenzie Craig Mathew Dears' designs bring a very different style and fashion to many artists in todays pop culture. Rather than making a music video with him as the center of attention, he releases his songs accompanied by a visualizer which suggest he is very arty and takes an abstract approach to the world of music . 

   

 

  portfolio by Mackenzie Craig Frank Ocean by Mackenzie Craig

  Olivia Wilson by Mackenzie Craig

Representation Research by Mackenzie Craig