Split Screening Technique

Just as Frank Ocean has previously incorporated a split screen effect I have also decided to add this method to our music video of 'Pink + White'. So below are a couple of music videos where a split screen affect has been used.

Pentatonix - 'Daft Punk'

Pentatonix are an American Capella group from Texas who in often create music videos along with a split screen affect which allows all the singers to be portrayed in a certain way while also demonstrating their individual talent and what they each bring to the band. The interesting thing about how they do this is that throughout the entirety of this music video (Daft Punk) not one of the artists break their eye contact with the audience. Eye contact is a deep connection which suggests they are trying to maintain their viewers attention. The fact that each of them have an added effect to their appearance (eg the girl stands out with blue hair and makeup) could also suggest that they are trying to appear different while also conveying their message through the lyrics.

Frank Ocean - 'Lost'

Frank oceans music video for 'lost' uses a split screen affect which quickly flicks between different settings, subjects and time periods, which altogether unifies his music video and allows his viewers to see varied perspectives while also holding their attention. The fast and chaotic shot movements along with the split screen, contrast nicely with his simplistic title of 'Lost' which is a very powerful way of bringing through emotion and deep thoughts in a music video.