Mackenzie Craig A2 Media

In todays culture, the development of the smartphone has played a big role in the improvement of mass communication. Media ecology, a theory coined in 1968 by Neil postman, aims to describe ways in which diverse media environments shape todays society and our everyday lives. Media environments are constantly changing as well as impacting audience behaviour which links to how to smartphone has made such a difference in the last decade and is influencing media. The development of the smartphone itself in 1992 revolutionised technology for future generations eventhough it wasn’t until 1997 when the first social media platform ‘six degrees’ was released which led to the release of the internet in 1999. However, only 4.1% of the western world were connected to it which can be contrasted to today where 85% of Americans are active online everyday. Due to technological advancements such as apps that are now available and the rise of social media atleast 92% of people own a smartphone giving th...

 the development of technology, social platforms, and grass root media has made a significant change in collecting and sharing information. Journalism can be seen as an alternative form of gathering news and public events outside the boarders of traditional media structures.  Thy are not bound by editorial guidelines and are not affiliated with an organisation. " Participatory reporting allows storytelling. Personal experiences of an event reinforce their impact, with each testimony offering a new dimension" Today's consumer can be more influential than a marketing campaign itself. A single social media post has the potential to launch an impactful chain of events 

Creative critical reflection: The song “Pink + White” by frank ocean is known by many to be a mixture of R&B and soul as it’s defined with a slower beat and unique use of sound. It was a very interesting song to work with as it had no previously existing music video, giving us freedom to to be creative and deliberate with our choice of representation.  One of the main themes being  portrayed is age and gender as they were both conventions we challenged. We portrayed age in an interesting yet significant way as we chose actors among our own age (16-17) to not only refer Frank ocean at a younger age as he reflects on his past but also to make it more appealing to our target audience between the ages of 16 - 30. Giving a visual representation the youth demographic, allowing us to make our music video more connected to Gen Z. Its also interesting to note that 42% of the Gen Z population have been clinically diagnosed with a mental health condition which altogether makes this s...

 

 For our social media media page, I have looked into other artists and how they portray themselves online. In contrast to Frank oceans bare profile, as we can see from Bruno mars' page he loves to share his life with his fans through his posts. it is also important to note how balanced his choice of uploaded pictures are in terms of who he is as a person. Some of his posts are a reflection of only him, making him appear as more relaxed and himself whereas some of his other posts show him surrounded by his fans or performing live. This makes him appear as more wholesome and can be use to convey him as a good guy who likes  interact with his fans making him seem more appealing to his audience. The wide range colours used gives off a "happy and welcoming vibe" which can also portray him as being family friendly.  Just like Bruno mars' profile, a variety of bright colors and high quality photo's are evident through justin biebers page. From just a glance we can alread...

  How effective is current media regulation? I think that media regulation has become less effective over time. Regulating media is very important as it determines what messages and representations are being conveyed into certain audiences, especially for age demographics such as gen z and younger individuals. It helps protect people by being aware of whether things such as violence or sex are being shown enabling age restrictions to be made on each film which intends to be released. However, over the last decade it has been increasingly hard to regulate media due to things such as technological advancements as well as changes in culture which goes hand in hand with fragmentation.    Unlike a couple of decades ago when all displayed media could be controlled and only viewed at a certain time on a particular channel, people now have unlimited freedom to the internet due to the advancement in Web 2.0 (released in 1999 allowing users to become active online with an average o...

  To what extent do the media represent people fully?  the media represents people nowadays through stereotyping different groups whether it be associated with age, ethnicity, race, social status, gender or religion. Media representations are established, stereotypical representations of social groups across various media platforms. An example of how people are represented by media, particularly the news, is the Global portrayal of the royal family. The media represents the king as the leader of their country which helps strengthen the national identity as the royals participate in national events such as sports and conferences.  Age in particular is one way people are represented by the media such creating certain characterisations of children, youth and the elderly which as a whole influences societies behaviour towards them. Children for example are often shown as innocent, vulnerable and often very carefree however can also be painted in a negative light due to misbeh...